Basic Informations
C.V
Name : Dr. Mansour S. M. Lotayif
Phone: 01060120137
Rank: Associate Professor
Major:
International Business and Marketing
Languages: Arabic, English, and Russian
PhD: Plymouth University, UK
Master Title
Complaint as a Marketing Strategy and its Effects on the organization
Master Abstract
The relationships between complaint strategy was tested in Egyptian context. Proved there is a strong relation between customer . complaint and profit increasing.
PHD Title
"GATS Impacts on Entry Modes and Defensive Marketing Strategies in the Egyptian Banking Sector"
PHD Abstract
There is a significant relationship between entry modes and defensive strategy in Egyptian Context. in this perspective i did design a model matching between entry modes and defensive strategy.